Free Tool
Cost Per Signed Case Calculator
The most important metric for evaluating any lead campaign is cost per signed case — not cost per lead. Use this calculator to model different scenarios and understand your true case acquisition cost.
Enter Your Numbers
Results
Results are mathematical estimates based on your entered assumptions. They are not predictions, guarantees, or representations of actual campaign performance. Actual results depend on lead quality, intake speed, case evaluation, and many other factors.
Conecme Starting Pricing Reference
All prices are subject to change depending on current market conditions.
Web Leads (CPL)
From $350
Pre-qualified, exclusive leads
Warm Transfers
From $1,500
AI/IVR pre-screened live transfers
Inbound Calls
30s-1min
Billing starts after minimum duration
Signed Retainers
From $3,500
Client signed, zero intake needed
How to Use This Calculator
Number of Leads: The total number of leads you received (or plan to purchase) in a given period.
Cost Per Lead: Your average cost per individual lead from your provider.
Intake Cost (optional): Any additional costs for intake staff, software, or processing beyond the lead cost itself.
Signed Cases: How many of those leads became signed clients for your firm.
Why Cost Per Lead Alone Is Misleading
A $50 web lead that converts 5% of the time costs $1,000 per signed case. A $300 warm transfer that converts 30% costs $1,000 per signed case. A $750 signed retainer accepted 80% of the time costs $937 per signed case.
The cheapest lead is not always the most cost-effective. Always compare lead sources on a cost per signed case basis to make informed buying decisions.
Need help evaluating different lead types? See our comparison guide for a detailed breakdown.
Want to Optimize Your Cost Per Signed Case?
Discuss lead types, pricing, and campaign strategies tailored to your firm.