Quality Standards
How We Qualify Personal Injury Leads
Lead qualification is the foundation of a successful campaign. Conecme works with each law firm to establish case criteria that match their practice focus, geographic coverage, and intake capacity. Qualification parameters are configurable per campaign — not one-size-fits-all.
Common Qualification Criteria
The specific criteria for each campaign are determined during setup. Common parameters include:
Recent Accident
The accident occurred within a timeframe appropriate for the applicable statute of limitations.
Physical Injury
The claimant reports sustaining a physical injury as a result of the accident.
Medical Treatment
The claimant has received, is receiving, or is willing to seek medical treatment for their injuries.
Fault Assessment
Based on initial self-reporting, the claimant was not primarily at fault for the accident.
Insurance Coverage
The at-fault party had active automobile insurance or other applicable coverage.
No Current Attorney
The claimant does not currently have legal representation for this matter.
Contact Verification
The claimant provides a working phone number and/or email address that can be verified.
Geographic Match
The accident occurred in a geographic area served by the buying law firm.
Police Report
Where applicable, a police report was filed for the accident (criteria varies by campaign).
Buyer-Specific Criteria
Firms can define additional requirements based on their specific practice focus and case preferences.
Lead Validation & Rejected Leads
Not every lead will perfectly match your criteria. When a lead does not meet the agreed-upon qualifications, firms should report the issue promptly with specific reasons for rejection.
Common rejection reasons include: lead does not answer or respond, claimant already has an attorney, accident date is outside the agreed range, claimant was at fault, injuries do not meet minimum criteria, or the lead is a duplicate.
Replacement or credit policies vary by campaign agreement and should be discussed during campaign setup. Clear, consistent reporting from your intake team helps improve lead quality over time.
Define Your Qualification Criteria
Every firm has different case requirements. Let us configure a campaign that matches your specific intake needs.